Category: Branding

In the corporate world, every company has a narrative, and more often than not, that narrative is driven by their KPIs (Key Performance Indicators). But the way they choose to market those KPIs? Well, that’s where things get interesting. When Revenue Is King When a company is turning a healthy profit, their favorite talking point …

Read more “How Companies Spin Their KPIs: A Candid Look at Corporate Marketing”

Writing this one as one of my primary learnings over the power of brand identity and the role of logos. While building a brand, one of the most critical components is its identity. Brand identity is more than just a logo; it’s the visual and emotional experience that people associate with your brand. A well-crafted …

Read more “Branding for your Business – Logos”