Case Study: Digital Transformation RFP for GloboMart E-commerce

Shared With: Publicis Sapient
Created: Live during PM role evaluation call
Role: Project Manager / Solution Strategist
Duration: ~2 hours (live rapid ideation + post-structure)
Deliverable: Request for Proposal (RFP) Framework & Execution Strategy
Domain: E-commerce | Digital Transformation | Omnichannel Experience


๐Ÿ“Œ Overview

As part of a live case evaluation for a Project Manager role at Publicis Sapient, I was given a prompt to conceptualize and structure a complete Digital Transformation RFP for GloboMart, a fictional enterprise-scale retail brand.


๐ŸŽฏ Business Objective

To help GloboMart modernize its digital ecosystem, unify customer experience across web & mobile, and enable data-driven growth via scalable e-commerce infrastructure.


๐Ÿง  My Approach

  • Discovery Framing: Scoped out stakeholders, pain points (legacy CMS, siloed inventory systems, lack of mobile-first design), and transformation triggers.
  • RFP Structure:
    • Executive Summary
    • Business & Technical Requirements
    • Functional Objectives (Product discovery, cart, omnichannel checkout)
    • Tech Recommendations (Composable architecture, microservices, headless CMS)
    • Project Phases & Timeline
    • Risk & Mitigation Plan
  • Agile Program Plan: Built a 3-phase roadmap: Audit โ†’ Pilot โ†’ Scale
  • Governance Model: Highlighted my PM skills with clear RACI chart, sprint cadence, and change management handling.

๐Ÿ”ง Tools & Frameworks Used

  • Miro (for visual mapping)
  • Lucidchart (for RACI + Architecture Block Diagram)
  • Jira (sample epic structure)
  • Agile SCRUM & SAFe principles for delivery planning

๐Ÿ“ˆ Outcome

  • Impressed the panel with structured thinking under time pressure
  • Deck is now used as a reference in interviews and portfolio reviews
  • Helped refine how I position myself as a PM with solutioning capabilities

๐Ÿ“Ž Artifact / Deck

๐Ÿ”— View the RFP Deck (PDF)
Password-protected / watermark optional for public uploads


๐Ÿ›  Key Skills Demonstrated

Agile Planning ยท Client Discovery ยท Solution Design ยท E-commerce Domain Understanding ยท Documentation & Communication ยท Leadership Under Pressure


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