Zomato, the name that’s been synonymous with food delivery in India for over a decade, has taken a bold new step. As of February 2025, it’s no longer just Zomato — it’s Eternal Ltd. Yes, the iconic brand has rebranded itself to reflect a broader vision, one that goes way beyond just delivering your favorite biryani or pizza.
Let’s break down what this rebrand means, why it happened, and what’s next for the company.
Why “Eternal”?
The new name, Eternal Ltd., represents Zomato’s evolution into a multi-vertical ecosystem. CEO Deepinder Goyal explained that the name change aligns with their long-term goal: to build something timeless. The food delivery business is still core, but the company is no longer just about food.
Instead of being a single-service app, Zomato has grown into a house of brands — and that’s exactly what the new name reflects.
What Falls Under Eternal Ltd.?
As part of this rebrand, Zomato has restructured its operations into four key business units:
- Zomato
Still the go-to app for food delivery and dining services — the part we all know and love.
- Blinkit
Zomato acquired Blinkit in 2022, and it has rapidly grown into a major quick-commerce player, delivering groceries, gadgets, even LEGO sets — all within minutes.
- Hyperpure
This B2B vertical supplies fresh ingredients and kitchen essentials to restaurants and cloud kitchens.
- District
Zomato is stepping into the live events and entertainment ticketing space through District, powered by its 2024 acquisition of Paytm’s ticketing business.
This setup gives Zomato — now Eternal — the flexibility to expand, innovate, and run each business unit semi-independently under one roof.
What’s Changing for You?
For the everyday user — not much, immediately. You’ll still open the Zomato app to order food or Blinkit for your instant grocery needs. But behind the scenes, this restructuring helps Eternal operate like a modern conglomerate — think of it like how Google became Alphabet.
Each service can grow its own identity, make strategic moves, and even attract separate investments if needed.
Market and Industry Reaction
The markets responded cautiously — Zomato’s stock dipped about 2% after the announcement. But investors are watching closely, especially as the quick-commerce and ticketing spaces heat up.
This move positions Eternal to better compete with the likes of Swiggy, Amazon Fresh, and even BookMyShow.
The Big Picture
This isn’t just a cosmetic change. It’s a statement: We’re not just a food delivery app anymore.
From kitchen supplies to lightning-fast groceries to movie nights, Eternal wants to be a bigger part of your daily life.
Will the name “Eternal” catch on like Zomato did? Time will tell. But the message is clear — the company is here for the long haul, and they’re playing the long game.
What do you think of the rebrand? Would you still call it Zomato, or are you ready to embrace “Eternal”? Drop your thoughts in the comments!
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